4 Benefits of Business Directories

10 May

why using a local directory can help customers find you

This Hervey Bay based local news site is your home of positive news stories, events and updates from the whale watching capital of the world. Good News Fraser Coast is a product of Shaun Ryan Media.

VISIT DIRECTORY

We signed up to be added to the business directory as we believe this is a great addition to our wonderful Fraser Coast region. I encourage other small businesses to reach out to Shaun to chat about getting on the list.

Benefits of being on a local business directory:

1. Reach more locals
Potential customers searching for products or services locally will search online using terms that are local to their area. They might try key words like..."Hervey Bay Graphic Designer" or "Cafe in Maryborough" or "Nail Salon Fraser Coast". These search terms will bring up specific search terms but also directories. If you are on those directories, you will be found. Online business directories are beneficial because they make your business visible to your local community.

2. Boost brand awareness and credibility
With a site like Good News Fraser Coast, there are many people visiting the website to check out good, local news. They may visit the directory page and discover all the businesses there. They may not buy straight away, but they will remember your business the next time they need that product or service.

3. Create back links and boost SEO
Search engine optimisation (SEO) is essential for online businesses. Customers are trying to find you, so HELP them. The internet is flooded with competition and you need to cut through that with fabulous SEO. Create a link back to your site shows Google and other search engines that your site in credible every time someone lands on your page. The more back links you have, the more credible Google will think you are.

4. Word of mouth
Usually with online directories you become part of a community of like minded business owners. Connect with each member on the list to gain referrals and of course get to know more people that you can refer your clients to. A win win.

All the best,
Marta Hackett