For new small business owners, understanding the art of branding can be a challenge. But with a bit of knowledge, you’ll feel confident and empowered to elevate your brand. In essence, branding is how a person intuitively feels about your business. A brand is a reputation. Designers use logos, taglines, patterns, colours, textures, fonts, packaging and more to craft a visual identity. But I want you to know, there is SO much more involved.