Cultivating Growth: A Creative Journey with Bamboo Land Nursery & Parklands

World Bamboo Day Event: From Concept to Success

Event Leadership: Spearheaded the creation and execution of the World Bamboo Day event within four weeks, driving significant local engagement and awareness.

Marketing Strategy: Developed a comprehensive marketing plan, including social media campaigns, email marketing, and a feature in Bundaberg Today. These efforts led to a 29% increase in sales.

Graphic Design & Copy Editing: Created visual and written content for digital and print media, contributing to the event’s success and professional branding.

Photography, Videography & Editing: Captured key moments of the event through photos and videos, producing a video summary that was shared on YouTube and Facebook. This strategy further engaged audiences post-event, boosting online interaction and reinforcing Bamboo Land’s presence in the community.

Community Engagement: Invited the Maryborough Urban Sketchers to participate in the event, fostering greater interaction and community involvement.

Visitor Experience: Despite most food truck vendors being booked, I successfully secured Hooly’s Hotbox through persistence, which was a hit and sold out, enhancing the event and encouraging longer visitor stays.

View blog post on Bamboo Land website here.

Enhancing Visitor Experience

Interactive Park Map Design: Designed a custom park map with two suggested walking trails, providing visitors with an enhanced and guided experience of Bamboo Land's natural beauty

Multimedia Production: Captured and edited photos and videos of events, plant species and the parklands, creating engaging content that was shared across platforms to increase visibility.

Blog & Website Content: Authored a detailed event recap blog post, informational plant blog posts and more to further boosting online traffic and community interest.