Hygieia

Brand Strategy, Brand Identity Design & Packaging

Discover how Sol Struck Studio™ partnered with Hygieia, a high-end organic skincare line, to develop a compelling brand strategy and brand identity rooted in ancient wisdom and natural approaches. Through extensive research, strategic positioning, and cohesive branding elements, the project successfully differentiated Hygieia in the market and attracted a loyal customer base.

The Mission

The mission of this project is to create a high-end, nature-inspired brand strategy, brand identity design and packaging that reflects the brand’s philosophy, and personality while attracting their absolute ideal customers of women who are seeking a morally pledged elevated skincare routine.

Sol Struck Studio™ met project expectations by conducting thorough research, developing a compelling brand identity that merged ancient botanical wisdom and elevated beauty, and aligning all aspects of branding with core values. Their implementation included a sophisticated logo, captivating packaging, and strategic marketing channels, resulting in desired outcomes and market differentiation.