How to create a strong, epic business name which last the test of time. There are approximately 582 million entrepreneurs in the world ranging from small to giant businesses. How the h*ck am I going to stand out?! Is what you might be thinking when faced with your business name brainstorm session. I personally know the struggle and hurdles that you face when deciding on a new business name. I want to give you information and then some serious actionable steps, so you don’t face the same mistakes I made.